Call to ban energy drinks for children due to high caffeine levels
Robert Besser
03 Sep 2023, 18:27 GMT+10
- US regulators have been urged to classify new high-caffeine energy drinks, such as Prime Energy, in a similar category to alcohol and cigarettes, and ban their sale to children
- Prime Energy, which launched this year, contains 200 mg of caffeine in a 350 ml can, exceeding permissible caffeine levels in Canada, Australia and New Zealand
- Rival products, such as Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian’s “Kimade” energy drink, also contain 200 mg of caffeine
WASHINGTON D.C.: US regulators have been urged to classify new high-caffeine energy drinks, such as Prime Energy, in a similar category to alcohol and cigarettes, and ban their sale to children.
Prime Energy, which launched this year, contains 200 mg of caffeine in a 350 ml can, exceeding permissible caffeine levels in Canada, Australia and New Zealand. Rival products, such as Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian’s “Kimade” energy drink, also contain 200 mg of caffeine.
Some countries and retailers have banned the drinks, while a few require proof of age for purchase, but the US and UK have no national regulations restricting the sale of high-caffeine energy drinks.
Dr. Holly Benjamin, professor of pediatrics and orthopedic surgery at the University of Chicago, said without legal age mandates, such as those on alcohol and cigarettes, retailers are unlikely to restrict access to them.
Regarding energy drinks, the American Academy of Child and Adolescent Psychiatry said, “There is no proven safe dose of caffeine for children.”
“Retailers could choose to place sports drinks and energy drinks in different locations and label the sections differently; but, I think that is unlikely to happen without regulation which starts with better product labeling and widespread education,” Benjamin said, as quoted by Reuters.
“Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children,” she added.
Meanwhile, a spokesperson for the US Food and Drug Administration (FDA) said the agency is currently reviewing a request by US Senate Majority Leader Chuck Schumer to investigate the caffeine content in Prime Energy, as well as its marketing to minors.
In response, the co-founders of Prime, social media influencers Logan Paul and KSI, said that they are not marketing the energy drink to children.
The American Medical Association, which supports a ban on the marketing of caffeine drinks to children under the age of 18, has urged US regulators
and lawmakers to mandate “child-resistant packaging” on high-energy drinks.
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Call to ban energy drinks for children due to high caffeine levels
Robert Besser
03 Sep 2023, 18:27 GMT+10
- US regulators have been urged to classify new high-caffeine energy drinks, such as Prime Energy, in a similar category to alcohol and cigarettes, and ban their sale to children
- Prime Energy, which launched this year, contains 200 mg of caffeine in a 350 ml can, exceeding permissible caffeine levels in Canada, Australia and New Zealand
- Rival products, such as Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian’s “Kimade” energy drink, also contain 200 mg of caffeine
WASHINGTON D.C.: US regulators have been urged to classify new high-caffeine energy drinks, such as Prime Energy, in a similar category to alcohol and cigarettes, and ban their sale to children.
Prime Energy, which launched this year, contains 200 mg of caffeine in a 350 ml can, exceeding permissible caffeine levels in Canada, Australia and New Zealand. Rival products, such as Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian’s “Kimade” energy drink, also contain 200 mg of caffeine.
Some countries and retailers have banned the drinks, while a few require proof of age for purchase, but the US and UK have no national regulations restricting the sale of high-caffeine energy drinks.
Dr. Holly Benjamin, professor of pediatrics and orthopedic surgery at the University of Chicago, said without legal age mandates, such as those on alcohol and cigarettes, retailers are unlikely to restrict access to them.
Regarding energy drinks, the American Academy of Child and Adolescent Psychiatry said, “There is no proven safe dose of caffeine for children.”
“Retailers could choose to place sports drinks and energy drinks in different locations and label the sections differently; but, I think that is unlikely to happen without regulation which starts with better product labeling and widespread education,” Benjamin said, as quoted by Reuters.
“Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children,” she added.
Meanwhile, a spokesperson for the US Food and Drug Administration (FDA) said the agency is currently reviewing a request by US Senate Majority Leader Chuck Schumer to investigate the caffeine content in Prime Energy, as well as its marketing to minors.
In response, the co-founders of Prime, social media influencers Logan Paul and KSI, said that they are not marketing the energy drink to children.
The American Medical Association, which supports a ban on the marketing of caffeine drinks to children under the age of 18, has urged US regulators
and lawmakers to mandate “child-resistant packaging” on high-energy drinks.
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Robert Besser
03 Sep 2023, 18:27 GMT+10
- US regulators have been urged to classify new high-caffeine energy drinks, such as Prime Energy, in a similar category to alcohol and cigarettes, and ban their sale to children
- Prime Energy, which launched this year, contains 200 mg of caffeine in a 350 ml can, exceeding permissible caffeine levels in Canada, Australia and New Zealand
- Rival products, such as Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian’s “Kimade” energy drink, also contain 200 mg of caffeine
WASHINGTON D.C.: US regulators have been urged to classify new high-caffeine energy drinks, such as Prime Energy, in a similar category to alcohol and cigarettes, and ban their sale to children.
Prime Energy, which launched this year, contains 200 mg of caffeine in a 350 ml can, exceeding permissible caffeine levels in Canada, Australia and New Zealand. Rival products, such as Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian’s “Kimade” energy drink, also contain 200 mg of caffeine.
Some countries and retailers have banned the drinks, while a few require proof of age for purchase, but the US and UK have no national regulations restricting the sale of high-caffeine energy drinks.
Dr. Holly Benjamin, professor of pediatrics and orthopedic surgery at the University of Chicago, said without legal age mandates, such as those on alcohol and cigarettes, retailers are unlikely to restrict access to them.
Regarding energy drinks, the American Academy of Child and Adolescent Psychiatry said, “There is no proven safe dose of caffeine for children.”
“Retailers could choose to place sports drinks and energy drinks in different locations and label the sections differently; but, I think that is unlikely to happen without regulation which starts with better product labeling and widespread education,” Benjamin said, as quoted by Reuters.
“Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children,” she added.
Meanwhile, a spokesperson for the US Food and Drug Administration (FDA) said the agency is currently reviewing a request by US Senate Majority Leader Chuck Schumer to investigate the caffeine content in Prime Energy, as well as its marketing to minors.
In response, the co-founders of Prime, social media influencers Logan Paul and KSI, said that they are not marketing the energy drink to children.
The American Medical Association, which supports a ban on the marketing of caffeine drinks to children under the age of 18, has urged US regulators
and lawmakers to mandate “child-resistant packaging” on high-energy drinks.
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