Trump enjoys $7M bonanza off mug shot, Fulton County arrest
August 27, 2023 9:17am
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The Trump campaign wasted no time capitalizing off the unprecedented mug shot featuring former president scowling into the camera. It sold merchandize and stressed that he will “never surrender” as the picture quickly went viral.
Merchandize emblazoned with his historic mug shot includes shirts, bumper stickers, and more that went for between $12 and $34.
On Friday alone, the campaign pulled in $4.18 million, marking its most lucrative day so far. Politico was the first to report on the record-breaking haul.
Trump also made his long-awaited return from exile to X, formerly known as Twitter, posting the historic image to help turbocharge his appeal to voters as a martyr.
Trump was booked in the notoriously filthy and insect-ridden Fulton County Jail Rice Street Thursday.
That came after he was slapped with 13-counts by Fulton County District Attorney Fani Willis for alleged 2020 Georgia election tampering earlier this month.
He has vehemently denied wrongdoing and decried the ordeal as “election interference.”
Trump described the highly publicized booking as a “terrible experience” during an interview with Newsmax last Thursday.
“I came in, I was treated very nicely but it is what it is,” Trump said. “I took a mug shot, I’d never heard the words mug shot, they didn’t teach me that at the Wharton School of Finance.”
This is not the first time, Trump has managed to convert his legal woes into campaign gold.
Following his first indictment, which came out of Manhattan over alleged hush money payments, the campaign touted a $5 million haul in the first 48 hours.
Moreover, the mounting legal woes against the former president appear to be solidifying his standing in the 2024 GOP primary.
Trump currently holds a 41 point lead in the primary, up from around 15 points prior to his first indictment, according to the latest RealClearPolitics aggregate.
In total, he is facing 91 counts, including the 34-count indictment out of Manhattan, a 40-count indictment for alleged hoarding of classified documents, and a four-count indictment for alleged 2020 election subversion.
He has pleaded not guilty in the first three cases and professed his innocence in the Fulton County matter.
Trump is the first current or former US president to get hit with a criminal indictment, though Ulysses S. Grant was briefly apprehended for speeding in his horse and buggy.1062
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Many voters appear uneasy over the prospect of his various legal foibles looming over the election.
Some 61% of voters want the federal 2020 election subversion case to take place before the 2024 election and 62% want the document case to take place before then, according to a recent Politico Magazine/Ipsos poll.
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- Bruce13 hours agoIf they convict him he’ll raise way more than that. Face it. There’s no stopping this train. He may not win the general election. But he WILL be the nominee. Reply127Share
- ‘14 hours agoRepublicans in Congress fully expect Trump to lose in 2024, even the ones who defend him publicly. See, they have to defend him publicly because they are afraid of his base and most of them want to keep their jobs in 2024.So their plan is defend Trump publicly, let him be the nominee and lose, and …See moreReply38Share
- Isabel12 hours agoI don’t believe any polling data from Politico because it is in their best interest ( they have to maintain their base – the swamp) to create a narrative about the American people wanting these trials pre the 2024 election. Since a huge percentage of people think these charges against Trump a…See moreReply12Share
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