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DeSantis Camp Hit by Gloom as Aides Worry Race Is Slipping Away

Story by Nancy Cook •4h

(Bloomberg) — Ron DeSantis promised a reset of his presidential campaign. Many of his campaign staffers are still waiting.

Several aides believe the Republican candidate’s bid lacks a coherent strategy and message, according to people familiar with the campaign. The operation is disorganized, with different teams pursuing their own agendas, and little communication between groups, said the people familiar, who requested anonymity to discuss the campaign’s inner workings.

Even posting an official message on X, the platform formerly called Twitter, is rife with bureaucracy, according to people briefed on the communications strategy. The governor and his wife, Casey DeSantis, must personally approve many of the messages — a process that can take two days and can slow their ability to respond to campaign developments, they said.

GOP Presidential Candidates Attend Merrimack Fourth of July Parade© Photographer: Mel Musto/Bloomberg

Some at the highest rungs of the campaign leadership consider the operation flawed and worry they are watching the Florida governor’s chances of winning the GOP nomination slip away. Arizona: New Program Is Giving Solar Panels To Homeowners In These Zip Codes

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Heralded as a viable challenger to front runner Donald Trump, DeSantis has slid in the polls, committed a series of missteps, and alarmed donors following his campaign kickoff with his spending and strategy. The candidate promised a reset but his own aides are frustrated and disappointed, and a sense of gloom permeates his Tallahassee headquarters, according to people familiar with the operation.