Another convenience store chain closing all locations
Another convenience store chain closing all locations
In addition to the Kum & Go brand being phased out by Maverick, another legendary convenience store name is in its final days.
By Daniel Kline
Reviewed by Celine Provini
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Key Points
- Owners lose brand control after selling, sometimes leading to unexpected business decisions or rebranding.
- Two iconic convenience store brands are set to disappear in about 12 months.
- Some customers are not happy at the loss of these classic brands.
When an owner sells a brand, they lose all control over it, unless they have specific clauses in the contract.
Former Dallas Mavericks Owner Mark Cuban learned that lesson when he sold the team to Miriam Adelson. She installed her son-in-law, and Cuban’s friend, Patrick Dumont, as the governor of the franchise, and he promptly shut the former owner out of basketball decisions.
Cuban had expected to retain control of the team, but the NBA nixed a clause that would have given him oversight of basketball operations for a period of time. Instead, he found himself on the outside looking in and unable to stop the franchise’s disastrous trade of Luka Dončić.
Something similar happened to former Kum & Go Owner Kyle Krause when he sold his chain to Maverick.
“It’s their decision,” Krause told The Des Moines Register of Maverik’s decision to retire Kum & Go. “They can choose what they do… But certainly talking to them, their intent prior to the sale was to maintain both brands.”
Now, albeit under more pleasant circumstances, Kum & Go will disappear from the retail landscape, right about the time another famous convenience store banner will go away.
EG America plans to sunset the Tom Thumb brand
Tom Thumb has a complicated history, as Kroger once used the branding on both grocery stores and a chain of convenience stores. It still operates the grocery chain, but sold the convenience store business to EG America in 2018.
When EG America, which also owns the Cumberlands Farms brand, bought Tom Thumb, it did not immediately decide to eliminate the brand. That decision was made in 2022.
“We decided to move forward with this brand conversion after conducting extensive research that projected the tremendous growth opportunity to expand the Cumberland Farms brand. In addition to updating and refreshing all of the stores with the Cumberland Farms design, layout, and equipment, we plan to bring expanded food service offerings, including a new Fried Chicken concept, to guests in these communities,” fo
