Trade group plans ad campaign as part of Truck Driver Appreciation Week
Trade group plans ad campaign as part of Truck Driver Appreciation Week
Sep 9, 2022
Trucking Moves America Forward, the industry-wide education and image movement, is thanking America’s professional truck drivers with its annual #ThankATrucker campaign during National Truck Driver Appreciation Week, Sept. 11-17..
The campaign, which encompasses outdoor, broadcast, and digital advertising, aims to educate the motoring public on the essential job of the truck driver as a highway hero, and trucking’s overall contributions to American communities and the nation’s economy. It also shines a light on the jobs available within trucking.
“TMAF is proud to host our annual #ThankATrucker campaign to thank America’s truck drivers for their continuous work – not just during NTDAW, but every day,” said Kevin Burch, co-chairman of TMAF and Vice President of Government Affairs and Sales at MTS. “America’s trucking industry has navigated many challenges this past year, including a bottleneck supply chain and increased consumer demand. Despite challenges, truck drivers remain on the front lines, delivering all the essential goods that our communities rely on to keep the country supplied and the economy moving forward.”
As part of the annual billboard advertisement campaign, TMAF partnered with state trucking associations and organizations to display personalized billboards along highways and freeways in a couple of dozen markets across the country.
The billboards can be seen on highways in Bentonville, Clarksville, Forrest City and North Little Rock, Arkansas; Northern Idaho; Ft. Wayne, Indianapolis and Terre Haute, Indiana; Cedar Rapids and Des Moines, Iowa; Louisville, Kentucky; Alexandria, Houma–Thibodaux, Lafayette, Monroe and Shreveport, Laouisiana; Minneapolis/St. Paul, Minnesota; Buffalo and Latham, New York; Las Vegas and Reno, Nevada; Dayton, Ohio; Memphis and Knoxville, Tennessee; Houston, Corpus Christi and San Antonio, Texas, and Blackstone and Keysville, Virginia.
As part of the education campaign, TMAF will be thanking truck drivers and sharing industry facts on the radio airwaves on Red Eye Radio, Westwood One Sports and Westwood One talk radio programs. TMAF’s social media channels, including Facebook, Twitter, Instagram, LinkedIn, and TikTok will display educational graphics and messages as part of the campaign.
To view all advertisements from this year’s #ThankATrucker campaign, click here.
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