Volkswagen to only assemble electric cars in Europe by 2033
Volkswagen to only assemble electric cars in Europe by 2033
Robert Besser
29 Oct 2022, 16:22 GMT+10
- Volkswagen will only manufacture electric cars in Europe, as of 2033
- In the coming decade, the VW brand will also narrow down the number of models it sells, in a bid to raise profit margins for all brands, which include Volkswagen, SEAT and Skoda
- Previously, senior management figures at the German carmaker announced plans to streamline production and improve productivity, in order to dominate the electric vehicle market
FRANKFURT, Germany: Volkswagen will only manufacture electric cars in Europe, as of 2033.
In the coming decade, the VW brand will also narrow down the number of models it sells, in a bid to raise profit margins for all brands, which include Volkswagen, SEAT and Skoda.
Previously, senior management figures at the German carmaker announced plans to streamline production and improve productivity, in order to dominate the electric vehicle market.
In the first half of the year, Volkswagen’s premium brands, including Audi and Porsche, boosted the Group’s revenues. Audi registered a 51 percent rise in operating profits and Porsche recorded 22 percent.
The VW brand will shift its focus from concentrating on a single model per factory to “platform thinking,” by using the same basic design for different models to allow economies of scale, officials added.
Combined with standardizing battery chemistry, this shift will be key to achieving the carmaker’s goal of producing an entry-level electric vehicle for $25,000 or under, officials said.
“If you have 30-40 different battery cell and pack formats, it is unmanageable. The focus is a clear standard across the brands, and full scale. The only company that can scale on this territory at the moment is us,” said Thomas Schafer, Chief Operating Officer.
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