Airbnb is closing its domestic business in China, sources say

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Airbnb is closing its domestic business in China, sources say

PUBLISHED MON, MAY 23 20221:55 PM EDTUPDATED MON, MAY 23 20224:03 PM EDTthumbnailDeirdre Bosa@DEE_BOSASHAREShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via EmailKEY POINTS

  • All mainland Chinese listings — homes and experiences — will be taken down by this summer, but Airbnb will continue to maintain an office in the country to focus on outbound travel.
  • Airbnb formally launched its mainland China business in 2016 and has faced mounting competition from domestic players.
  • Stays in China have accounted for approximately 1% of revenue for the last few years.

In this article

Nathan Blecharczyk, co-founder and chief strategy officer of Airbnb Inc., speaks during a news conference in Tokyo, Japan, on Thursday, June 6, 2019.

Nathan Blecharczyk, co-founder and chief strategy officer of Airbnb Inc., speaks during a news conference in Tokyo, Japan, on Thursday, June 6, 2019.Akio Kon | Bloomberg | Getty Images

Airbnb is closing its domestic business in China, according to two sources familiar with the matter. The company is planning to tell employees in the country as early as Tuesday morning in Beijing. 

All mainland Chinese listings — homes and experiences — will be taken down by this summer.

Airbnb formally launched its mainland China business in 2016 and has faced mounting competition from domestic players. Sources say that the segment was already costly and complex to operate. The pandemic worsened these issues and heightened their impact. 

Despite in-country branding and putting Airbnb cofounder, Nathan Blecharczyk, at the head of efforts, stays in China on the platform have accounted for approximately 1% of revenue for the last few years. 

Sources say Chinese outbound travel has been a bigger opportunity for Airbnb and the company will refocus 

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